Tag Archives: unblok

Manduka’s unBlok A New Yoga Prop Trend

I received an unBlok to review, I was not compensated in anyway and the opinions expressed are my own. Below is a press release followed by my review.

MANDUKA DEBUTS INNOVATIVE, ECO-FRIENDLY, FUNCTIONAL TAKE ON A CLASSIC YOGA ACCESSORY THE unBLOK

Launch inspires unBLOK party campaign and contest‹celebrating and giving thanks to community yoga studios nationwide

LOS ANGELES (April 30, 2013) ‹Manduka, purveyor of high performance yoga gear and the #1 choice of yoga teachers worldwide, revealed today the latest addition to its innovative family of yoga mats, props and accessories‹the Recycled Foam unBLOK.  Thoughtfully designed to be the most versatile foam block in the market, the unBLOK¹s functional, sleek design, user-friendly shape and high quality eco-friendly materials will help provide yoga practitioners versatility in traditional poses, offering a deeper, more natural support throughout their practice.

Inspired by the unblocking that naturally occurs when you have a powerful yoga session, Manduka is supporting the launch with a digital campaign celebrating the community spaces that help practitioners achieve breakthroughs: local yoga studios. Kicking off today, the unBLOK party campaign and contest encourages yogis to nominate their local studio via Facebook, sharing how their favorite practice space helps them ³unblock² and return to the world with new clarity.

³Manduka’s mission is to soulfully engineer yoga gear to help people inspire the practice of yoga and find personal breakthroughs,² said Sky Meltzer, CEO Manduka.  ³Many of these breakthroughs happen in a yoga studio environment. We are encouraging our community to give thanks to the people and places who have helped them on their path, acknowledging our local studios for their huge role in our practice and our lives.²

Through the unBLOK party campaign and contest, Manduka is making it easy for practitioners to show their studio some love.  Simply:

Nominate‹Head over to Manduka¹s Facebook page and answer a few questions on your inspirational studio. Manduka will thank you with a special offer.

Select‹Manduka will select five studio nominations to feature on a dedicated landing page: www.manduka.com/unBLOKParty.  The selected studios will be outfitted in Manduka yoga gear.  Additionally, five people who nominate will be gifted with an unBLOK kit.

Vote‹The community will be encouraged to visit the unBLOK landing page to vote for their studio of choice.  The winning studio will receive additional Manduka yoga gear and an ŒunBLOK¹ party‹an in-studio experience inclusive of yoga taught by a high-profile teacher followed by a celebration with music, food and product giveaways.

Give‹Manduka will sponsor a teacher or teachers at the winning studio to do their own seva work bringing yoga to an underserved area in their local community.

Nominations are open starting today and will run through May 21.  Voting on www.manduka.com/unBLOKparty will begin May 31.

For more information on Manduka, please visit: www.manduka.com join us on Facebook www.facebook.com/mandukayoga or follow us @MandukaYoga

About Manduka Founded in 1997, Manduka was built on the simple idea that a better yoga mat can make a world of difference. Manduka strives to support and enrich the yoga community by providing premium quality mats and products while respecting employees, customers, materials, and the environment.  Created for and by yoga enthusiasts, Manduka¹s technical and purpose-driven product designs meet and often exceed the distinct needs of all practitioners.  Today Manduka¹s products, which include yoga mats, towels, yoga straps, water bottles, and bags, are sold in more than 35 countries around the world. Not only focusing on superior design, Manduka also promotes their ethos of quality, thoughtfulness and sustainability in all realms of their business.

image I decided to review the block by using it to assist in two different asanas.   For Uttitha Trikonasana I used both an unBlok and a regular block in two block positions – flat and semi upright. Coming into the pose I positioned the block to the outside of my front leg so that my wrist wound up under my shoulder. With the unBlok there were curves to the block and there was a greater amount of pressure through the top of my wrist due to the position from the curve – something I normally advise students against. This was not the case with my regular wood block that also provided a more stable base than foam. With Matsyasana though, the curve to the block provided a more gentle heart opening than the use of my standard wood blocks and of course the foam was less harsh as well.

I think the unBlok would be beneficial in certain poses but provide no added benefit in other poses.  If you are on the market to by just one block, you can pick the unBlok up – but I’m not sure I would buy one just to have one. The unBlok is made from recycled foam so that is a definite plus for those yogis who like to practice real life yoga and be eco-conscious.